Our story

During a trip to the U.S., our founder Valérie discovered a world of drinks with subtle flavors, natural ingredients, and real everyday benefits. That’s when the first ideas for JNPR began to take root.

During a trip to the U.S., our founder Valérie discovered a world of drinks with subtle flavors, natural ingredients, and real everyday benefits. That’s when the first ideas for JNPR began to take root.

She then met Flavio Angiolillo, a renowned bartender, and together they set out to revive this tradition, with a twist: crafting exceptional cocktails, without the alcohol. Months of research, tastings, and late-night experiments later… JNPR was born.

“The fundamental idea of JNPR is to give the choice, which is too often limited today during festive occasions to drinks that are either alcoholic or too sweet”

The JNPR Project

500 juniper plants have been replanted in Normandy since the start of the adventure

The name JNPR comes from the juniper berry; gin’s signature ingredient and the heart of the JNPR collection.

The first 60 plants were planted in 2020, knowing that the shrubs take 3 years to produce the first berries. The project is growing with the brand and 500 new plants were planted in March 2023.

The project will not be self-sufficient at this stage. We are ensuring the quality and future supply of some of our berries. For our partners, the hedges that are thus created help to combat soil erosion and promote biodiversity.

The art of the Distillation

Our alcohol-free spirits are the result of meticulous work. In order to be able to confer a length in the mouth and an aromatic force worthy of classic spirits, the emphasis has been placed in research on ancestral techniques and in particular that of distillation. The latter, by allowing heating at high temperatures, makes it possible to extract the aromas of all botanicals and spices, even if no alcohol is used in the manufacturing process.

For the JNPR collection, the use of a copper Charentais still allows distillation in small batches.

To obtain the desired adult taste, 2 to 5 times more spices than for a classic spirit are used, thus strengthening the aromatic intensity, even without alcohol.