BTTR n°1, the multi-award-winning non-alcoholic bitter
BTTR #1 Summary
JNPR non-alcoholic bitter, multiple award winner. Gold Medal in Paris. Award for best innovation across all categories. Double Gold at the San Francisco World Spirits Competition. Ideal for preparing a non-alcoholic Negroni, Americano, or Spritz.
BTTR n°1 is an internationally acclaimed JNPR non-alcoholic bitter. Since its launch, it has received a gold medal in its category, a second gold award across all categories, a Double Gold at the San Francisco World Spirits Competition, a selection in the world's Top 10 non-alcoholic brands by Drinks International, and an "Excellent" rating from Difford’s Guide in 2026.
Designed to reinvent classic bitter cocktails, BTTR n°1 combines bitter orange, gentian, citrus, and spices. It is particularly used to prepare non-alcoholic Negronis, non-alcoholic Americanos, or non-alcoholic Spritzes. With this track record, BTTR n°1 stands out as one of the most distinguished non-alcoholic bitters in its category.
Seconde distinction en or et prix de la meilleure innovation toutes catégories confondues
2021
Concours Le Bar des Innos, à Paris
Médaille d’or dans la catégorie sans alcool
2022
Drinks International
Sélection dans le Top 10 mondial des marques sans alcool
2022
San Francisco World Spirits Competition
Double Gold, plus haute distinction du concours
2026
Difford’s Guide
Note “Excellent”
An Award-Winning Non-Alcoholic Bitter
2021: Double Gold Distinction in Paris
In 2021, BTTR n°1 received a gold medal in the non-alcoholic products category at the competition held in Paris. The product didn't stop at this first award. It then received a second gold distinction across all categories, winning the award for best innovation of the year among the gold medalists. This recognition is particularly important for BTTR n°1: the non-alcoholic bitter was evaluated alongside classic products and spirits, and not solely against other non-alcoholic references.
2022: Top 10 Worldwide by Drinks International
In 2022, BTTR n°1 was also listed by Drinks International in its Top 10 global non-alcoholic brands. This ranking is established annually on an international scale with the contribution of bartenders from around the world. It demonstrates the recognition of BTTR n°1 among bar and mixology professionals. This selection confirms that the product is not only aimed at consumers who wish to drink non-alcoholic beverages. BTTR n°1 was also designed to meet the demands of bartenders and to be incorporated into genuine cocktail recipes.
2022: Double Gold in San Francisco
In the same year, BTTR n°1 received the Double Gold distinction at the San Francisco World Spirits Competition. Double Gold is the highest distinction awarded in this international spirits competition. This award allowed BTTR n°1 to compete with references from around the world and confirm the quality of its aromatic profile.
2026: "Excellent" Rating from Difford’s Guide
In 2026, BTTR n°1 received an "Excellent" rating from Difford’s Guide, one of the international benchmarks in the world of spirits and cocktails. This evaluation highlights the aromatic complexity of BTTR n°1, its bitterness, and its ability to be used in cocktails inspired by classic recipes. Difford’s Guide particularly notes its appeal for non-alcoholic Negroni, Americano, and Spritz recipes.
Why is BTTR n°1 so Highly Awarded?
BTTR n°1 was developed as a true cocktail base. It is not simply a non-alcoholic drink to be served alone, but an ingredient designed to provide bitterness, depth, and a long finish. Its aromatic profile is based notably on:
- bitter orange and sweet orange; - gentian and cinchona bark; - rhubarb and licorice; - cinnamon; - lime; - herbaceous, spicy, and citrus notes.
This blend allows it to capture some of the great aromatic hallmarks of traditional Italian bitters, while being intended for the preparation of non-alcoholic cocktails. BTTR n°1 can be lengthened with sparkling water or tonic. It can also be used as a base in more complex recipes. The bottle is designed for cocktail preparation, with a recommended dilution of one part BTTR n°1 to three parts mixer.
A Non-Alcoholic Bitter for Crafting Cocktails with Character
An alcohol-free Negroni
This is not a negroni
An alcohol-free Negroni
This is not a negroni
BTTR n°1 provides the bitterness and citrus notes necessary for a non-alcoholic interpretation of the Negroni. Combined with JNPR n°1 and VRMH n°1, it allows for the creation of a complex, structured, and persistent cocktail, inspired by the great Italian classic. A non-alcoholic Negroni, without sacrificing bitterness or aromatic depth.
Lengthened with sparkling water, BTTR n°1 makes a fresh and balanced non-alcoholic Americano. The sparkling water highlights its citrus notes and adds lightness, while the bitter maintains a bitter and lingering finish. BTTR n°1, sparkling water, ice cubes, and an orange slice.
BTTR n°1 can also be used to revisit the alcohol-free Spritz. Its orange notes and bitterness bring an aromatic structure to the aperitif. Simply lengthen it with sparkling water, add ice cubes and an orange garnish. A fresh, bitter, alcohol-free Spritz inspired by great Italian aperitifs.
An international benchmark in non-alcoholic bitters
Thanks to its awards in Paris, its selection in Drinks International's Top 10, its Double Gold in San Francisco, and its "Excellent" rating from Difford's Guide, BTTR n°1 is one of the most recognized benchmarks in the non-alcoholic bitter category. Its achievements illustrate a strong belief at JNPR: a non-alcoholic cocktail should not be a mere default alternative. It can be sophisticated, complex, aromatic, and tailored to the demands of bar professionals. BTTR n°1 pays homage to great Italian bitters while paving the way for a new generation of non-alcoholic cocktails.
BTTR n°1 is an award-winning non-alcoholic bitter, designed for preparing non-alcoholic Negronis, Americanos, and Spritzes.
BTTR #1 FAQs
Is BTTR No. 1 a non-alcoholic bitter?
Yes. BTTR No. 1 is an alcohol-free JNPR bitter for making cocktails. Its aromatic profile notably combines bitterness, citrus, gentian, and spices.
What awards has BTTR No. 1 received?
BTTR n°1 notably won a gold medal in the non-alcoholic category in Paris, a second gold award across all categories, a selection in Drinks International's World Top 10, a Double Gold at the San Francisco World Spirits Competition, and an "Excellent" rating from Difford's Guide in 2026.
What does the Double Gold distinction mean?
The Double Gold is the highest award given at the San Francisco World Spirits Competition. BTTR No. 1 received it in 2022.
What cocktails can be made with BTTR n°1?
BTTR n°1 can be used to prepare a non-alcoholic Negroni, a non-alcoholic Americano, a non-alcoholic Spritz or simple long drinks with sparkling water or tonic.
What is the flavor profile of BTTR No. 1?
BTTR No. 1 has a bitter, citrus, herbal, and spicy profile, with notes of bitter orange, gentian, rhubarb, licorice, and cinnamon.
Discover other award-winning JNPR products
JNPR offers a range of alcohol-free spirits that have received multiple awards in international competitions. Discover JNPR's full list of awards, from JNPR n°1 to RHHM n°1, including JNPR n°2, JNPR n°3 and VRMH n°1.
